The Baby Boomers
The Boomers, born between 1946! and 1964, were brought up in an abundant, healthy
post-war economy,! becoming an egocentric generation. They saw the world! revolving
around them. Nuclear families! were the norm. More than anything, work has been! a de-
ﬁning part of both, their self worth and their evaluation of others.! Their life style revolves
around the fact that they live to work.! Balance is a quaint idea but not really a possibility.
As such, they!see the workday at least!8 a.m. to!5 p.m.! This is a signiﬁcant! tension point
between them and the newer generations, as they expect! others to have the same work
ethic and work the same hours. The earlier! part of this generation followed the “bent”
rules set by the traditionalists.
The X Generation
The generation X, born between 1965 and 1980, was
the ﬁrst generation raised on “to do lists” and grew up
with high rate of blended families.! They were also
brought up in the shadow of the inﬂuential boomer!
generation. They witnessed their parents sacriﬁce
greatly for their companies. As a consequence, they!
developed behaviors (not values) of independence, re-silience and! adaptability more strongly than previous
generations.! In opposition to the hard driving Boomers who live to work, they work! to live
and view the world with a little cynicism and distrust.
The Y generation, born! between 1981 and 2000, has been portrayed as the next big gen-eration, an!enormously powerful group that has the sheer numbers to transform every life
stage it enters.!!They were brought up during the ‘empowerment’ years where everyone
won!and everyone got a medal. Raised by parents who nurtured! and structured their lives, they were drawn to their fami-lies for! safety and security. They were also encouraged to make their own! choices and
taught to question authority. This group was also raised in! a consumer economy, and as such, expects to inﬂuence the terms and! conditions
of their job. As a result, they expect employers to!
accommodate their ‘consumer’ expectations in this
regard.! This is the basis for the expecting more style
that characterizes this! generation. They don’t neces-sarily see that they should get more, but! that an em-ployer should give more to their employees. They
were brought up with an ‘empowered’ parenting style
and therefore they are not afraid to! express it their opinion.
Generation Y (as well as X, to a lesser degree) is also the ﬁrst to! grow up with computers
and the Internet as a signiﬁcant part of their! lives. Constant experience in the networked
world has had a profound! impact on their style in approaching problem-solving situations.
This! generation of worker is coming into the workforce with networking,! multiprocessing,
and global-minded skills that the traditionalists and baby boomers could not have imag-ined.
The advent of interactive media such as instant messaging, text! messaging, blogs, and
especially multi player games have generated new! skills and styles of collaborating in the
generation X and the generation Y to such degree that it has made them different. This
‘always on’ or ‘always connected’ mind-set is!at the heart of some of the friction that ex-ists between the! generations. The x and y generation is challenged by the! rigidity of the
eight to ﬁve workdays.